This powerful weapon can help women break the corporate ‘glass ceiling’
The best person to help women get to the top is a woman who’s already there, writes Kate Byrne. CMO Business See it on Scoop.it, via CMO Business The post This powerful weapon can help women break...
View ArticleFacebook has a new logo, and it’s a far cry from its iconic blue logo of the...
There are logos that have been deliberately untouched. Then there are brands that have constantly changed their look, like Pepsi and Apple. CMO Business See it on Scoop.it, via CMO Business The post...
View ArticleMore Proof That The Government Should Always Prefer Commercial Off The Shelf...
Government development of software is almost always the wrong decision… COO Business See it on Scoop.it, via COO Business The post More Proof That The Government Should Always Prefer Commercial Off...
View ArticleHow to Increase Productivity of Your Frontline Workers
Often, employees at the top of the corporate hierarchy are well-known across the company while ideally enjoying all the glory. But the truth is, employees that make the most difference to your brand...
View ArticleCreative Ways to Use Social Media for Business [Expert Roundup]
Social media plays a huge part in marketing today. It is one of the effective ways to promote a brand even with a limited budget. Here are some social media marketing ideas shared by industry experts...
View ArticleCMOs are out of step with other C-suite executives | WARC
There is a growing disconnect across the C-suite about what other professionals consider the role of the chief marketing officer to be, according to a new survey that even finds differences of opinion...
View ArticleTech CEO on Silicon Valley: ‘They’re obsessed with all the things that I...
Basecamp CEO Jason Fried told the New York Times that he runs his company with a different set of priorities than most of Silicon Valley. COO Business See it on Scoop.it, via COO Business The post...
View ArticleHow to Plan a Successful Cloud Migration – DZone Cloud
Finding a suitable cloud provider, determining the appropriate deployment model, and creating plans for governance and regulation are necessary for a cloud migration. COO Business See it on...
View ArticleWARC’s guide to what to expect in 2020 | WARC
In 2020, marketers can expect to have to take a stand on social issues, to focus on context and brand building – and to do more of this within walled gardens – while contouring to address data privacy...
View ArticlePerspective: The Critical Search for the Human Touch in AI
An ethicist working with AI? Companies are discovering a host of new needs to make this promising technology work. Our look at where human leadership can help. http://www.CMO.Business See it on...
View ArticleCISOs and CMOs – Joined At The Hip in the Era of Big Data – ISACA Now
Traditionally, an organization’s Chief Information Security Officer (CISO) and Chief Marketing Officer (CMO) haven’t had significant overlap when it comes to day-to-day roles and responsibilities. The...
View ArticleGoodbye Art World, Hello Art Industry: How the Art Market Has...
As Artnet celebrates its 30th anniversary, we use data to tell the story of how the market has transformed over the past three decades. http://www.coo.business/ See it on Scoop.it, via COO Business...
View ArticlePublic Sector’s Top 20 Most Influential 2019 revealed | Public Sector Catering
As chosen by a panel of independent judges, the list reflects many of the major concerns of the sector. They’ll assemble at the House of Commons on 10 December for a roundtable discussion on the key...
View Article